Intense online competition and spiralling acquisition costs mean that many direct-to-consumer (DTC) brands are now winning new customers at low margins, or even a loss. In this environment, long-term profitability depends on a merchant’s ability to turn initial purchases into repeat orders. And to do that, they must up their retention game. We spoke to Shopify's eCommerce retention expert Kristen LaFrance to find out how.

What you'll get...

Hottest retention plays in eCom today

Retention tech stack must haves

Real world examples from the best brands

...you know what to do 👇