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Get the hottest trends in eCommerce retention delivered straight to your inbox every month, including high level industry reports, the latest news, podcasts with top founders, strategy teardowns and SMS 'how to' guides.

Insights

5 DTC product mashups driving online acquisition right now

When it comes to winning new eCom customers, your enemy’s enemy can be your friend.

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3
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How to grow and monetize your SMS audience

Top tips for making your SMS list pay for eCommerce revenue.

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8
 min. read

Shopify subscription apps: Which one is best? 2022 review

2022 is the year of the subscription - but which Shopify subscription tool wins?

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6
 min. read

7 top Australian Shopify Plus agencies reveal their retention tips for 2022

ECommerce leaders share their top tips for boosting customer retention in the new year.

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7
 min. read

Guide to two-way customer support in eCommerce

Find out how conversations can improve how customer's experience your brand.

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6
 min. read

How to use SMS messaging to increase and improve subscription sales

Struggling to improve subscription sales? Here’s how SMS messaging can help.

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5
 min. read

SMS marketing regulations in the US: How to stay TCPA compliant

Stay on the right side of the law when using SMS to contact your customers.

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9
 min. read

How to unlock subscription LTV with SMS

Rinse and repeat - driving recurring revenue one text message at a time.

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3
 min. read

Go with the flow: How to personalize automated messages at scale via SMS

Wave goodbye to spam-reliant retention strategies and get personal.

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7
 min. read

Why focusing on LTV is as important as CAC

LTV is the lifeblood of your business - ignore it at your peril.

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3
 min. read

How to supercharge SMS abandoned carts

80% of customers abandon their cart at checkout. Use personalisation, relevancy, and timeliness with SMS to win-back.

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5
 min. read

The 3 most important parts of your SMS retention strategy for your beauty and wellness brand

When a customer purchases your product for the first time, view it as the starting point of a long-term relationship.

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5
 min. read

How modern eCommerce brands are using SMS

SMS communication is an incredible channel. We're breaking down the SMS strategies from some of the worlds best brands.

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6
 min. read

How to start an SMS marketing campaign from scratch

So you’ve heard about SMS marketing but don’t know where to start? Here’s how...

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8
 min. read

How to collect mobile numbers for SMS marketing

Follow these simple steps to maximise your SMS subscriber numbers.

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4
 min. read

How to write content for SMS marketing

Nail your SMS content creation with our easy five step guide.

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5
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SMS marketing regulations in the UK and EU: How to stay GDPR compliant

Make sure you comply with the world’s toughest privacy and security regulations.

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11
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How to choose the best SMS marketing tool

Find the right SMS solution for your business with our guide to the features and functionality to look out for.

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11
 min. read

What is SMS marketing & why use it for eCommerce?

We all encounter SMS messages and marketing tactics every day - but how much do we actually know about SMS marketing?

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6
 min. read

I built an SMS tool for a year - here's what I learnt

Blueprint COO Rory Jeffries lifts the lid on our product development.

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3
 min. read

eCommerce strategies to boost customer retention

Use these 6 eCommerce retention strategies to build more loyalty resulting in returning customers, thus more revenue.

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8
 min. read

How to build your brand by leveraging partnerships

Check out the best DTC mash-ups in our guide to brand building through partnerships.

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5
 min. read

Don’t shout the loudest, shout the smartest: Cut through the Black Friday noise using SMS

Radically rethink your marketing playbook to get ahead this holiday season.

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6
 min. read

Why WooCommerce users are feeling the pain

WooCommerce is the most popular way to build a eCom store - but it is by no means the easiest.

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4
 min. read

Native🔥The art of the two year exit

How Moiz Ali built and sold Native for $100 million in just 730 days.

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5
 min. read

Close the brand-customer gap with conversational commerce

Only by communicating 1:1 with your customers can you overcome old-school eCommerce buying practices.

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4
 min. read

How to drive DTC revenue by getting the best out of SMS and email

SMS is big news in the eCommerce space - but email isn’t dead just yet. Here’s how make the most out of both channels.

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6
 min. read

The eCommerce customer journey hasn't changed in 20 years - here’s why it needs to, and fast

Cumbersome and fragmented purchasing processes must be challenged if eCommerce is to avoid being left behind.

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4
 min. read

Why we’re seeing legacy brands enter DTC

Legacy brands are being disrupted from the inside out by fast-moving DNVB’s.

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3
 min. read

Ugly Drinks: How COVID-19 is speeding up eCommerce adoption

Never in history has there been such a disruption of global retail. What does that mean for eCommerce?

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4
 min. read

Reel: Why focusing on your customers could be your best retention strategy?

Reel went from a subscription only business to a totally on-demand offering to serve customers better.

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4
 min. read

eCommerce is at least 150 years older than the internet

19th century merchants were doing DTC way before Warby Parker made it cool.

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6
 min. read

Nik Sharma: DTC as a channel vs Business Model?

We spoke to DTC authority, Nik Sharma, to analyse how brands think about DTC as a channel or an overriding strategy.

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4
 min. read

Maude: Building a brand challenging the stigma surrounding sexual wellness

How Maude are building a brand in the sexual wellness category despite over 100 years of incumbent control and stigma.

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4
 min. read

5 food & beverage brands killing it with SMS marketing

We reveal which merchants are ahead of the text-based retention game.

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4
 min. read

Avoid a Black Friday hangover by prioritising long-term retention

Once the chaos of Black Friday is over the real challenge of retaining your newly won customers begins.

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6
 min. read

Zapier bring in 5.5 million unique website users a month with this insane SEO strategy

How to dominate Google’s algorithm with an ‘invisible’ product.

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3
 min. read

Heights 🧠 How we found our first 1000 customers

Trust, community and product quality are key for this supplement industry disrupter.

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3
 min. read

How Depop drove organic growth with a simple marketing flywheel

Depop drive their own organic growth with a simple but powerful marketing flywheel.

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2
 min. read

DTC food & beverage in a post-pandemic world

Here's what to expect from direct brands as life slowly returns to normal.

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4
 min. read

Dame 🩸 How we found our first 1000 customers

Kickstarter campaigns and punchy PR spearheaded DAME’s early growth.

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3
 min. read

Glossier 💄 How we found our first 1000 customers

Radical positioning, content & community won billion dollar DTC darling Glossier its first fans.

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3
 min. read

How to integrate your email & SMS messaging

Two channels are better than one - supercharge your CX with email & SMS.

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2
 min. read

Ugly Drinks 💦 How we found our first 1000 customers

From London shipping container to breaking the US - the Ugly Drinks story.

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4
 min. read

Why are there so many DTC pet care brands?

Furry friends are enjoying luxury treatment as merchants niche down.

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3
 min. read

Slash subscription churn with the power of conversations

Cracking the long-term customer loyalty conundrum. Brands are looking to conversations to keep customers coming back for

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4
 min. read

A brief history of conversational commerce

How 2-way conversations are revolutionising how eCommerce brands do business - and not before time.

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7
 min. read

Golde 🏆 How a community-led brand shook up the wellness space

From start up to major retail player in four years. We spoke to founder Trinity Mouzon Wofford to uncover the strategies

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4
 min. read

Top Shopify tools to reduce eCommerce churn

Our pick of the best churn busting tools on the market today.

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6
 min. read

How Daring increased subscriber LTV 38% with Blueprint's subscription integration

Flexible subscription management and great CX prove a winning combination for Daring.

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3
 min. read

10 top UK Shopify Plus agencies reveal their retention tips for 2022

2022 is set to be a big year for eCommerce retention, get the inside track on what to expect.

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10
 min. read

How to slash subscriber churn with the world’s first SMS integration for Bold Subscriptions

Cure your subscription churn headaches with Blueprint’s new and exclusive Bold Subscriptions integration.

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10
 min. read

Top apps for running a Shopify business

The must-have Shopify apps for your eCommerce store that help you streamline and optimise your processes.

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5
 min. read

10 top tools for subscription management

Tech stack essentials for building a flexible subscription offering customers will love.

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6
 min. read

The ultimate guide to selling subscriptions on Shopify

Start building predictable revenue and loyal customers today.

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7
 min. read

TikTok announces new Shopify partnership: What does it mean for Shopify brands?

TikTok and Shopify join forces to enable in-app shopping for eCommerce merchants in the UK and US.

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4
 min. read
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