šŸŽ§ ā€ˆā€ˆWork in Progress
ā€„Ā·ā€„
57
ā€ˆmin listen

Heights šŸ§  From email newsletter to consumer wellness brand

Dan Murray Serter

Co-Founder

Harvey Hodd

Host &Ā CEOĀ of Blueprint

This weekā€™s episode features Dan Murray-Serter discussing the rise of Heights - a brain health supplement merchant that built from a single email newsletter into a multi-channel consumer brand. Dan first shares how he hit upon the early inspiration behind Heights through his own experience of mental health [3.49].

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We then take a look at how the product itself was developed [18:51], and the importance of community in that process [32:28]. Dan tells us how he landed some top customer referrals, including Stephen Fry [38:00], before revealing plans for the brandā€™s future growth [46:20].

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