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Twice toothpaste ūü¶∑ Cody Levine on defining a brand's purpose in a market controlled by incumbents

Cody Levine

Co-Founder and Chief Brand Officer at Twice

Harvey Hodd

Host & CEO of Blueprint

Today's episode features Cody Levine, co-founders of Twice toothpaste. Cody shares with us how he was inspired by his dentist dad's work and his mission to bring dental care to underserved communities [2:35]. How his family passion turned into his purpose which led to the creation of Twice [6:35] 

‚ÄćCody then digs into the real problem they're trying to solve at Twice, getting people to brush their teeth more often¬†[8:58]¬†This directly links to Twice having two toothpaste and is at the same time a way to differentiate themselves from the competition [11:00]¬†DTC has been great to create that feedback loop but Twice is now looking at creating an omnichannel strategy [12:31].¬†Cody tells us about their experience with their first retail partner MALIN + GOETZ [13:59]. ‚Äć

We finally wrap up the podcast with how he sees the future of Twice and what strategy they have in place for retention [21:25]