It is 6x cheaper to keep an old customer than it is to win a new one. Despite this, the average DTC brand devotes 80% of their marketing spend to new customer acquisition whilst stores are haemorrhaging retained revenue through high churn and inflexible subscriptions models.
Why is this? And what can be done to solve the retention rubix cube? To find out, we assembled an all-star cast of eCommerce experts - including Olipop’s Eli Weiss, Maude’s Éva Goicochea, Bryony MacLaren of Huel and Hamid Saify from Liquid Death - to myth bust DTC retention.
We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention strategy.
Demystifying eCommerce retention
Myth-bust retention with our all-star line up of DTC experts 👇
In this report you'll find...
Expert insight on turning single orders into repeat purchases
Get the inside track on how top eCommerce leaders think about driving LTV. We're joined by Olipop’s Eli Weiss, Maude’s Éva Goicochea, Bryony MacLaren of Huel and Hamid Saify from Liquid Death to get the latest take on DTC retention today.
Interactive strategy teardown for supercharging retention
Many eCommerce brands get the importance of retention, but fewer know how to really move the needle on LTV. We break apart the fundamental inputs that any store must have in place in order to drive repeat purchases.
Crash course in measuring LTV metrics
eCommerce retention is notoriously tough to measure over the long term. We look at the leading and lagging indicators that suggest that your retention strategy is on point, and explore the key metrics you need to be tracking.