Blog - Blueprint

ECommerce leaders share their top tips for boosting customer retention in the new year.

How to grow and monetize your SMS audience

Top tips for making your SMS list pay for eCommerce revenue.

Explore our publications...

Exploring why customers come back for more.

Breaking down eCommerce tech stacks and the engineering teams that build them.

The ins and outs of SMS - eCommerce's most powerful channel for two-way eCommerce conversations at scale.

Customer stories

Case studies

We’re proud of the results Blueprint drives alongside some of the world’s leading brands.

Daring

How Daring Foods increased SMS subscriber LTV 71% with 2-way conversations

Misfits

Discover how Misfits generated 18x ROI on a VIP product drop via SMS

Browse all case studies

Podcast

Work in Progress

In-depth conversations with leading eCommerce brand builders.

Newest episode

Live Roundtable 🎤 Demystifying eCommerce retention for modern DTC brands

Browse all episodes

Join 2,000+ eCommerce Marketers who already have a head start

Get the hottest trends in eCommerce retention delivered straight to your inbox every month, including high level industry reports, the latest news, podcasts with top founders, strategy teardowns and SMS 'how to' guides.

Case Studies

We’re proud of the results Blueprint drives alongside some of the world’s leading brands.

Browse all case studies

Skout Organic

Skout Organic make plant-based snacks for a healthy lifestyle. They wanted to build a more direct and personal relationship with their eCommerce customers than what was possible with email.

Daring

Daring Foods are taking on the meat industry by with a plant-based alternative to chicken. They use Blueprint to offer a game-changing customer experience built on personal relationships with their audience.

Dash Drinks

Dash are a UK based beverage brand turning wonky fruit into sugar and sweetener-free drinks. They use Blueprint to drive conversion on product drops and abandoned cart flows.

Ghia

Ghia are reclaiming the word 'drinking' back from booze with their alcohol-free aperitif. On a mission to challenge the status quo, they looked to Blueprint to give their customers an experience they would never forget.

Nutsóla

Nutsóla is a plant-based, gluten and grain-free alternative to sweetened granola for the US market. They use Blueprint to build a VIP customer community, build long-term 1:1 brand-buyer relationships, and drive revenue via SMS abandoned cart flows.

Publications

January 14, 2022

7 top Australian Shopify Plus agencies reveal their retention tips for 2022

ECommerce leaders share their top tips for boosting customer retention in the new year.

How to grow and monetize your SMS audience

Top tips for making your SMS list pay for eCommerce revenue.

How to use SMS messaging to increase and improve subscription sales

Struggling to improve subscription sales? Here’s how SMS messaging can help.

Guide to two-way customer support in eCommerce

Find out how conversations can improve how customer's experience your brand.

Shopify subscription apps: Which one is best? 2022 review

2022 is the year of the subscription - but which Shopify subscription tool wins?

I built an SMS tool for a year - here's what I learnt

Blueprint COO Rory Jeffries lifts the lid on our product development.

Publications

March 9, 2021

5 DTC product mashups driving online acquisition right now

When it comes to winning new eCom customers, your enemy’s enemy can be your friend.

7 top Australian Shopify Plus agencies reveal their retention tips for 2022

ECommerce leaders share their top tips for boosting customer retention in the new year.

Guide to two-way customer support in eCommerce

Find out how conversations can improve how customer's experience your brand.

Why focusing on LTV is as important as CAC

LTV is the lifeblood of your business - ignore it at your peril.

eCommerce strategies to boost customer retention

Use these 6 eCommerce retention strategies to build more loyalty resulting in returning customers, thus more revenue.

How to build your brand by leveraging partnerships

Check out the best DTC mash-ups in our guide to brand building through partnerships.

Shopify subscription apps: Which one is best? 2022 review

2022 is the year of the subscription - but which Shopify subscription tool wins?

I built an SMS tool for a year - here's what I learnt

Blueprint COO Rory Jeffries lifts the lid on our product development.

10 top tools for subscription management

Tech stack essentials for building a flexible subscription offering customers will love.

Top apps for running a Shopify business

The must-have Shopify apps for your eCommerce store that help you streamline and optimise your processes.

TikTok announces new Shopify partnership: What does it mean for Shopify brands?

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TikTok and Shopify join forces to enable in-app shopping for eCommerce merchants in the UK and US.

Golde 🏆 How a community-led brand shook up the wellness space

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From start up to major retail player in four years. We spoke to founder Trinity Mouzon Wofford to uncover the strategies

How to grow and monetize your SMS audience

Top tips for making your SMS list pay for eCommerce revenue.

How to use SMS messaging to increase and improve subscription sales

Struggling to improve subscription sales? Here’s how SMS messaging can help.

How to choose the best SMS marketing tool

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Find the right SMS solution for your business with our guide to the features and functionality to look out for.

How to slash subscriber churn with the world’s first SMS integration for Bold Subscriptions

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Cure your subscription churn headaches with Blueprint’s new and exclusive Bold Subscriptions integration.

How to unlock subscription LTV with SMS

Rinse and repeat - driving recurring revenue one text message at a time.

A brief history of conversational commerce

How 2-way conversations are revolutionising how eCommerce brands do business - and not before time.

Demystifying eCommerce retention for modern DTC brands

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We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention strategy.

SMS marketing starter pack: 15 text message templates proven to increase eCommerce retention

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We breakdown how brands can integrate texts with existing email flows, best practices for creating content for SMS, alongside downloadable text message templates and real world examples from top brands to get you started today.

The essential cheat sheet for eCommerce Managers

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With eCommerce moving at a lightning pace, it can be tough to keep on top of the latest trends and buzzwords. That’s why we’ve put together the essential cheat sheet for eCommerce Managers. Complete with 100 key definitions and detailed explanations, this guide is your one-stop glossary for all things trending in eCommerce today.

The Ultimate Guide to eCommerce Subscription

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By 2023, 75% of direct-to-consumer (DTC) brands will sell products via a subscription service, but consumers remain reluctant to commit to payment plans, quick to churn and susceptible to product overload. To find out how brands can capture this opportunity, we teamed up with Smartrr to bring you The Ultimate Guide to eCommerce Subscription.

Top 100 Growth Tactics for DTC Brands

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We broke down the entire DTC journey to bring you 100 strategies proven to drive eCom growth. Find out how top brands, inc Brewdog, Huel, Daring, Asystem, Gymshark and Ugly Drinks are shooting for the stars 🚀

DTC Retention Toolkit with Kristen LaFrance

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