A conversation with...
![](https://assets-global.website-files.com/5fb26947f544d1f78fd68d3c/600feb64543c9536501446fa_Simon%20Beckerman.jpeg)
Hosted by...
![](https://assets-global.website-files.com/5fb26947f544d1f78fd68d3c/6017f5ffb94abf02620ce28b_Harvey.jpg)
Summary
Welcome to our Depop podcast with founder Simon Beckerman who joins us to discuss how he turned an offline magazine into an app-based marketplace with 18 million users. We cover the early inspiration behind Depop, it’s pivot online [1.40] and the challenges that came with scaling [11:15].
Simon explains how a simple marketing flywheel was critical in bringing a young audience to the platform [23:27], and reveals what community really means to the brand [28:25]. We wrap up by exploring Depop’s move back offline through retail partnerships with the likes of Selfridges and Ralph Lauren [31:55].