🎧   Work in Progress
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46
 min listen

Depop 👗 Simon Beckerman on fuelling organic growth with a marketing flywheel

Simon Beckerman

Founder, Depop

Harvey Hodd

Host & CEO of Blueprint

Depop founder Simon Beckerman joins us to discuss how he turned an offline magazine into an app-based marketplace with 18 million users. We cover the early inspiration behind Depop, it’s pivot online [1.40] and the challenges that came with scaling [11:15]. 

Simon explains how a simple marketing flywheel was critical in bringing a young audience to the platform [23:27], and reveals what community really means to the brand [28:25]. We wrap up by exploring Depop’s move back offline through retail partnerships with the likes of Selfridges and Ralph Lauren [31:55].