Publications
Work In Progress Podcast
Episode #
13

Depop PodcastūüĎó Simon Beckerman on fuelling organic growth with a marketing flywheel

Discover our Depop podcast with Founder, Simon Beckerman. Simon shares how he turned an offline magazine into an app-based fashion marketplace for 18 million Gen Z users.

‚Äą¬†¬∑‚Äą¬†
46
 min listen

A conversation with...

Simon Beckerman
Founder
,  
Depop

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

Welcome to our Depop podcast with founder Simon Beckerman who joins us to discuss how he turned an offline magazine into an app-based marketplace with 18 million users. We cover the early inspiration behind Depop, it’s pivot online [1.40] and the challenges that came with scaling [11:15]. 

Simon explains how a simple marketing flywheel was critical in bringing a young audience to the platform [23:27], and reveals what community really means to the brand [28:25]. We wrap up by exploring Depop’s move back offline through retail partnerships with the likes of Selfridges and Ralph Lauren [31:55]. 

Full transcript
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