🎧   Work in Progress
 min listen

Golde 🥥 Trinity Mouzon Wofford on building an omnichannel wellness brand

Trinity Mouzon Wofford


Harvey Hodd

Host & CEO of Blueprint

Trinity Mouzon Wofford went from making Golde product by hand to launching in Target stores this year. We discuss the founder's early challenges [00.50], and the strategies they used to grow the brand [3:40]. Trinity also covers Golde's omnichannel approach with major retailer distribution and a DTC site [8:25], before touching on the importance of community [11:30]. We round off the session exploring challenges around retention and supply chain for low AOV eCommerce products [14:10].