Publications
Work In Progress Podcast
Episode #
16

Golde Podcast 🥥 Trinity Mouzon Wofford on building an omnichannel wellness brand

Discover our Golde podcast episode featuring Co-Founder Trinity Mouzon Woffard on how the brand diversified their audience by adding retail distribution to a DTC model.

  ·  
22
 min listen

A conversation with...

Trinity Mouzon Wofford
Co-Founder
,  
Golde

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

Welcome to our Golde podcast starring Co-Founder, Trinity Mouzon Wofford, Discover how Golde went from making Golde product by hand to launching in Target stores this year. We discuss the founder's early challenges [00.50], and the strategies they used to grow the brand [3:40]. Trinity also covers Golde's omnichannel approach with major retailer distribution and a DTC site [8:25], before touching on the importance of community [11:30]. We round off the session exploring challenges around retention and supply chain for low AOV eCommerce products [14:10].

Full transcript
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