Publications
Work In Progress Podcast
Episode #
17

Live Roundtable Podcast ūüé§ Demystifying eCommerce retention for modern DTC brands

Discover our DTC podcast with experts from Liquid Death, Olipop and Maude as they myth-bust eCommerce retention.

‚Äą¬†¬∑‚Äą¬†
50
 min listen

A conversation with...

√Čva Goicochea
CEO & Founder
,  
Maude
Bryony MacLaren
Head of Retention
,  
Huel
Hamid Saify
VP eCommerce
,  
Liquid Death
Eli Weiss
Head of CX & Retention
,  
Olipop

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

Welcome to our DTC podcast series. It is 6x cheaper to keep an old customer than it is to win a new one. Despite this, the average DTC brand devotes 80% of their marketing spend to new customer acquisition whilst stores are haemorrhaging retained revenue through high churn and inflexible subscriptions models.

Why is this? And what can be done to solve the retention rubix cube? To find out, we assembled an all-star cast of eCommerce experts - including Olipop‚Äôs Eli Weiss, Maude‚Äôs √Čva Goicochea, Bryony MacLaren of Huel and Hamid Saify from Liquid Death - to myth bust DTC retention.

We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention strategy.

Full transcript
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Join 2,000+ eCommerce Marketers who already have a head start

Get the hottest trends in eCommerce retention in your inbox every month.

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Iron Lion Soap
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