Publications
Work In Progress Podcast
Episode #
15

Patch Plants Podcast ūüĆŅ Franky Athill on the challenges of selling live plants online

Our Patch Plants podcast episode with Franky Athill looks at how they disrupted the gardening industry with an eCommerce model.

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16
 min listen

A conversation with...

Franky Athill
Marketing & Brand Director
,  
Patch Plants

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

In this Patch Plants podcast, we speak to Marketing Director Franky Athill to find out how they disrupted the gardening industry with an eCommerce model. We dive into the brand’s early challenges and marketing tactics [1:50], before discussing how the brand educated their audience to buy plants online [5:50]. 

Franky also talks retention strategies [9:00], the operational difficulties of selling live plants [11:20], and Patch’s plans for future growth [13:20].

Full transcript
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