🎧   Work in Progress
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16
 min listen

Patch Plants 🌿 Franky Athill on the challenges of selling live plants online

Franky Athill

Marketing & Brand Director

Harvey Hodd

Host & CEO of Blueprint

Franky Athill shares how Patch Plants disrupted the gardening industry with an eCommerce model. We dive into the brand’s early challenges and marketing tactics [1:50], before discussing how the brand educated their audience to buy plants online [5:50]. 

Franky also talks retention strategies [9:00], the operational difficulties of selling live plants [11:20], and Patch’s plans for future growth [13:20].