Patch Plants Podcast 🌿 Franky Athill on the challenges of selling live plants online

In this Patch Plants podcast, we speak to Marketing Director Franky Athill to find out how they disrupted the gardening industry with an eCommerce model. We dive into the brand’s early challenges and marketing tactics [1:50], before discussing how the brand educated their audience to buy plants online [5:50]. 

Franky also talks retention strategies [9:00], the operational difficulties of selling live plants [11:20], and Patch’s plans for future growth [13:20].