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Building audience
To build an initial audience, Nutsóla set up a click-to-SMS pop-up on their site. Customers clicking on this received a simple welcome flow to join the brand's VIP SMS community and were offered free shipping on first orders.
The simplicity of this flow enabled Nutsóla to grow a subscriber list fast, enabling 1:1 communication with buyers and immediate ROI. By creating a seamless 1-click, opt-in process, Nutsóla were able to build their audience much quicker than a traditional pop-up or number entry field.