Get customers talking
The Edit used Blueprint’s conversational SMS inbox to identify and solve customer queries much more effectively. By texting rather than emailing their audience, they were able to meet Gen Z users where they already were - ie. on their phones.
The inherent two-way nature of text messages also meant that customers replied to their SMS outreach more readily than easily ignored emails. This allowed the team to build relationships with buyers, answer questions and personally guide them towards their first orders.
The approach was doubly advantageous. Customers enjoyed a truly hand in glove experience, and Blueprint’s integration with Gorgias meant the team could address all queries using their existing support tool.
And the results? By messaging their audience one-to-one, the personal shopping team drove a 11% increase in first order conversions.