Automated message flow
The team at Daring used SMS to build a personal post-order flow. This included order confirmation and dispatch updates to help solve CX issues quickly, and a feedback request to gain insight into what their customers were thinking about their product. They also sent a custom replenishment message to remind customers how easy it is to reorder in one-click.
With this flow in place, Daring drove a 35.6% reply rate from customers and an LTV increase of 71% for all customers they had a 2-way conversation with. Daring are now building their eCommerce strategy around engaging customers in authentic dialogue via SMS.
All of Daring's conversations were easily filtered into the Blueprint conversational inbox and their Zendesk Helpdesk to make it easy to reply and serve these customers.