How Daring Foods increased SMS subscriber LTV 71% with 2-way conversations

The team at Daring used SMS to build a personal post-order flow. This included order confirmation and dispatch updates to help solve CX issues quickly, and a feedback request to gain insight into what their customers were thinking about their product. They also sent a custom replenishment message to remind customers how easy it is to reorder in one-click.

With this flow in place, Daring drove a 35.6% reply rate from customers and an LTV increase of 71% for all customers they had a 2-way conversation with. Daring are now building their eCommerce strategy around engaging customers in authentic dialogue via SMS.

All of Daring's conversations were easily filtered into the Blueprint conversational inbox and their Zendesk Helpdesk to make it easy to reply and serve these customers.

Lastly, Daring enabled a three-part SMS abandoned cart flow to help increase conversion at checkout, offer support, and understand why customers were falling off. Daring focused on a personal and on-brand tone of voice in each message alongside an easy link back to the checkout to convert customers.

This SMS abandoned cart flow quickly resulted in a 18.1% conversion rate and $4.11 revenue generated per message for Daring. This strategy worked so well due to the 98% open rate offered by SMS and immediate one-to-one support that was provided by the Daring team.

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