Pattern Brands Podcast 🎨 Emmett Shine on building brands through storytelling

Welcome to our Pattern Brands podcast. In this episode, Emmett Shine joined us to talk brand building in DTC. He shares how Gin Lane helped some of the world’s biggest direct players deliver game changing storytelling and community plays [9:50].

We also dive into the motivation behind his new venture Pattern Brands [21:25], which kicked off with the launch of cookware merchant Equal Parts [19:00]. Emmett explains how the brand is using SMS to allow customers to ‘text-a-chef’ [23:30], before wrapping up by revealing key lessons he’d tell his younger self [30:40].

Thumbnail courtesy of Big Cartel.