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Episode #
14

Pattern Brands Podcast ūüé® Emmett Shine on building brands through storytelling

Discover our Pattern Brands podcast. Former Gin Lane, now Pattern Brands founder Emmett Shine talks storytelling, community building and operating new brands Equal Parts & Open Spaces.

‚Äą¬†¬∑‚Äą¬†
39
 min listen

A conversation with...

Emmet Shine
Executive Creative Director & Founder
,  
Pattern Brands

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

Welcome to our Pattern Brands podcast. In this episode, Emmett Shine joined us to talk brand building in DTC. He shares how Gin Lane helped some of the world’s biggest direct players deliver game changing storytelling and community plays [9:50].

We also dive into the motivation behind his new venture Pattern Brands [21:25], which kicked off with the launch of cookware merchant Equal Parts [19:00]. Emmett explains how the brand is using SMS to allow customers to ‚Äėtext-a-chef‚Äô [23:30], before wrapping up by revealing key lessons he‚Äôd tell his younger self [30:40].

Thumbnail courtesy of Big Cartel.

Full transcript

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