🎧   Work in Progress
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39
 min listen

Pattern Brands 🎨 Emmett Shine on building brands through storytelling

Emmett Shine

Founder & Executive Creative Director of Pattern Brands

Harvey Hodd

Host & CEO of Blueprint

Emmett Shine joined us on the podcast to talk brand building in DTC. He shares how Gin Lane helped some of the world’s biggest direct players deliver game changing storytelling and community plays [9:50].

We also dive into the motivation behind his new venture Pattern Brands [21:25], which kicked off with the launch of cookware merchant Equal Parts [19:00]. Emmett explains how the brand is using SMS to allow customers to ‘text-a-chef’ [23:30], before wrapping up by revealing key lessons he’d tell his younger self [30:40].

Thumbnail courtesy of Big Cartel.