Automated message flow
The team at Misfits Health used Blueprint to build a personal post-order flow via SMS. This included order confirmation and dispatch updates to help solve CX issues quickly and a feedback request to gain insight into what their customers were thinking about their products. Replenishment prompts were also sent to remind customers they could easily reorder with one-click.
With this flow, Misfits Health were able to increase the LTV for any customers they had a 2-way conversation with by 19%. This increase was a result of being able to offer immediate CX support, enable seamless reordering, and gather feedback from customers orders. This demonstrates the value of building authentic, one-to-one dialogue with customers as part of an eCommerce strategy.
All of Misfits Health conversations were easily filtered into the Blueprint conversational inbox that synced customer data from Shopify to make it easy for their team to reply and serve these customers quickly and efficiently.