How Shameless Pets created a personalized 1:1 customer experience with SMS

Shameless Pets created a simple automated message flow for each step in the post-order customer journey. This included personalized messages for order confirmations, dispatch notifications, feedback messages, and reorder prompts. The brand customized each message with their unique tone of voice to build a closer customer relationship and drive long-term brand equity.

By using SMS, Shameless Pets were able to have a fast, colloquial conversation with their customers that email could never replicate. They were able to speak to buyers like a friend, and engage in the type of direct, 1:1 conversations that rarely take place between consumers and brands.

Shameless Pets also extended their personalized, on-brand messaging to SMS abandoned cart reminders. This simple flow worked closely with their existing email cart abandonment alert, but leveraged the immediacy offered by SMS to recover more carts and revenue.

Shameless Pets also extended their personalized, on-brand messaging to SMS abandoned cart reminders. This simple flow worked closely with their existing email cart abandonment alert, but leveraged the immediacy offered by SMS to recover more carts and revenue.