VIP product drop
Dash Drinks wanted to launch their new product range, a premium soda water, exclusively on SMS to their most engaged customers. They build a cohort of VIP SMS subscribers through a simple number collection form in an email campaign that granted customers early access to their new Soda water range and exclusive discounts.
Dash Drinks then launched the range exclusively to their SMS subscriber list with a preview of the range and a time sensitive offer. This strategy resulted in an incredible 12% conversion rate and an army of brand super-fans.