Abandoned Cart Flow
Misfits set up a simple, one-message cart abandonment flow via SMS, sent to customers one hour after an incomplete checkout. This generated £3,000 revenue in a week, 10x the brand's usual ROI on abandoned cart recovery. The message flow also fitted in and complimented their current Klaviyo email flows.
Unlike email abandoned cart flows, SMS offers an immediacy which customers are often much more responsive to. Typically SMS Abandoned cart messages have a 98% open rate vs the 10% that traditional email flows offer.