How Misfits built 2000+ subscribers and generated a 10x ROI with Blueprint in 7 days

Misfits use Blueprint to widen their audience, drive increased revenue with abandoned cart flows, and offer 1:1 customer support via SMS.
Context from...
Josh Brockman
eCommerce Manager
Use-Cases
Abandoned Carts
1:1 Communication

The Problem:

Email just isn't flexing enough for Misfits' abandoned carts.

Misfits were looking for a way to build 1:1 connections with their customer base to drive revenue and retention. Converting more abandoned carts was key to this strategy, but their existing email reminders were not delivering the immediate engagement needed to win back customers who'd left checkout early.

The Solutions

0
1

Abandoned Cart Flow

Misfits set up a simple, one-message cart abandonment flow via SMS, sent to customers one hour after an incomplete checkout. This generated £3,000 revenue in a week, 10x the brand's usual ROI on abandoned cart recovery. The message flow also fitted in and complimented their current Klaviyo email flows.

Unlike email abandoned cart flows, SMS offers an immediacy which customers are often much more responsive to. Typically SMS Abandoned cart messages have a 98% open rate vs the 10% that traditional email flows offer.

0
1

Abandoned Cart Flow

Misfits set up a simple, one-message cart abandonment flow via SMS, sent to customers one hour after an incomplete checkout. This generated £3,000 revenue in a week, 10x the brand's usual ROI on abandoned cart recovery. The message flow also fitted in and complimented their current Klaviyo email flows.

Unlike email abandoned cart flows, SMS offers an immediacy which customers are often much more responsive to. Typically SMS Abandoned cart messages have a 98% open rate vs the 10% that traditional email flows offer.

Metrics 📊
137
Orders in 14 days
£28
Average order value
Top Tip 💡
Colloquialisms + TOV do really well. Adding an additional incentive to checkout increases conversion.
Top Tip 💡
Colloquialisms + TOV do really well. Adding an additional incentive to checkout increases conversion.
Top Tip 💡
Colloquialisms + TOV do really well. Adding an additional incentive to checkout increases conversion.
Misfits uses Blueprint and Klaviyo for Abandoned Carts
Using:
Abandoned Carts
Try use-case
0
2

1:1 Communication

As well as sharing timely abandoned cart reminders, Misfits also offered customers an open and convenient means of raising issues which might have be preventing them from purchasing.

Unlike email-based abandoned cart flows, the Misfits team have the chance to address customer concerns and remove barriers to checkout. Queries that are dealt with immediately via SMS surprise and delight customers, reducing churn. Insights gained from these conversations are also invaluable for the brand, allowing Misfits to optimize their product proposition and checkout flow going forward.

0
2

1:1 Communication

As well as sharing timely abandoned cart reminders, Misfits also offered customers an open and convenient means of raising issues which might have be preventing them from purchasing.

Unlike email-based abandoned cart flows, the Misfits team have the chance to address customer concerns and remove barriers to checkout. Queries that are dealt with immediately via SMS surprise and delight customers, reducing churn. Insights gained from these conversations are also invaluable for the brand, allowing Misfits to optimize their product proposition and checkout flow going forward.

Misfits communicate 1:1 with their customers using Blueprint.
Metrics 📊
Top Tip 💡
Link Blueprint to your CX software (Gorgias / Zendesk) to control all customer conversations.
Top Tip 💡
Link Blueprint to your CX software (Gorgias / Zendesk) to control all customer conversations.
Top Tip 💡
Link Blueprint to your CX software (Gorgias / Zendesk) to control all customer conversations.
Misfits leveraging 1:1 communication during checkout.
Using:
1:1 Communication
Try use-case

Overall Conclusion

Misfits drove abandoned carts revenue 10x in one week.

Misfits wanted to drive revenue by reducing the number of abandoned carts and building 1:1 conversation with their customer base. They built a simple abandoned cart reminder flow with Blueprint, and added text-based 1:1 chat functionality to manage customer queries and objections. This faster, direct brand-customer interaction increases Misfits' revenue from recovered carts by 10x in a week, earning them £3,000 in additional revenue.

The Results 📊
2,131
Subscribers acquired
137
Orders recovered in 14 days
14-days
Timeframe
£27.80
Average order size

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