How Nutsóla drove a 12x ROI in 30-days with 1:1 conversation via SMS

Nutsóla is a plant-based, gluten and grain-free alternative to sweetened granola for the US market. They use Blueprint to build a VIP customer community, build long-term 1:1 brand-buyer relationships, and drive revenue via SMS abandoned cart flows.
Context from...
Adam Kukoff
Co-founder & CEO

The Problem:

Building a DTC channel

Nutsóla wanted to build direct relationships with their customers whilst the retail outlets and farmers markets stocking their products closed during the pandemic. The team found it difficult to replicate the 1:1 interaction Nutsóla is known for using traditional email channels, and looked to SMS to facilitate more intimate engagement.

The Solutions

0
1

Building audience

To build an initial audience, Nutsóla set up a click-to-SMS pop-up on their site. Customers clicking on this received a simple welcome flow to join the brand's VIP SMS community and were offered free shipping on first orders.

The simplicity of this flow enabled Nutsóla to grow a subscriber list fast, enabling 1:1 communication with buyers and immediate ROI. By creating a seamless 1-click, opt-in process, Nutsóla were able to build their audience much quicker than a traditional pop-up or number entry field.

0
1

Building audience

To build an initial audience, Nutsóla set up a click-to-SMS pop-up on their site. Customers clicking on this received a simple welcome flow to join the brand's VIP SMS community and were offered free shipping on first orders.

The simplicity of this flow enabled Nutsóla to grow a subscriber list fast, enabling 1:1 communication with buyers and immediate ROI. By creating a seamless 1-click, opt-in process, Nutsóla were able to build their audience much quicker than a traditional pop-up or number entry field.

Nutsóla make subscription to their list very easy.
Metrics 📊
Top Tip 💡
Offering a discount like free shipping often outperforms a % off discount and also doesn't devalue the price of the product.
Top Tip 💡
Offering a discount like free shipping often outperforms a % off discount and also doesn't devalue the price of the product.
Top Tip 💡
Offering a discount like free shipping often outperforms a % off discount and also doesn't devalue the price of the product.
Using:
Automated Message Flows
Try use-case
0
2

1:1 conversation

To facilitate 1:1 conversation with customers, Nutsóla set up a simple post-order check-in flow. This featured a personalised message from founder Adam. The tone was colloquial and explained the story behind the brand, before requesting customer feedback on their order.

This kind of conversational relationship building via SMS is almost impossible to do using traditional retention solutions like email or retargeting ads. Nutsóla were able to tell an authentic story about the brand and drive a great customer experience at the same time. This intimate level of engagement ultimately builds 'superfans' around a brand, and strengthens LTV long-term.

0
2

1:1 conversation

To facilitate 1:1 conversation with customers, Nutsóla set up a simple post-order check-in flow. This featured a personalised message from founder Adam. The tone was colloquial and explained the story behind the brand, before requesting customer feedback on their order.

This kind of conversational relationship building via SMS is almost impossible to do using traditional retention solutions like email or retargeting ads. Nutsóla were able to tell an authentic story about the brand and drive a great customer experience at the same time. This intimate level of engagement ultimately builds 'superfans' around a brand, and strengthens LTV long-term.

Metrics 📊
40%
Reply rate
Top Tip 💡
Making the conversation personalised from the founder of the business drives huge brand-equity and reply rates from customers.
Top Tip 💡
Making the conversation personalised from the founder of the business drives huge brand-equity and reply rates from customers.
Top Tip 💡
Making the conversation personalised from the founder of the business drives huge brand-equity and reply rates from customers.
Nutsóla tell an authentic story around their brand
Using:
Conversational Inbox
Try use-case
0
3

Abandoned carts

Nutsóla extended this 1:1 interaction model to include abandoned cart recovery flows and generated $600 from a single message. They set up an abandoned cart reminder via SMS that customers could both reply back to, or click to head straight to their pre-loaded checkout. Nutsóla recovered 50% of checkouts left incomplete, and received replies from customers at a rate of 40%.

Nutsóla extended this 1:1 interaction model to include abandoned cart recovery flows and generated $600 from a single message. They set up an abandoned cart reminder via SMS that customers could both reply back to, or click to head straight to their pre-loaded checkout. Nutsóla recovered 50% of checkouts left incomplete, and received replies from customers at a rate of 40%.

0
3

Abandoned carts

Nutsóla extended this 1:1 interaction model to include abandoned cart recovery flows and generated $600 from a single message. They set up an abandoned cart reminder via SMS that customers could both reply back to, or click to head straight to their pre-loaded checkout. Nutsóla recovered 50% of checkouts left incomplete, and received replies from customers at a rate of 40%.

Nutsóla extended this 1:1 interaction model to include abandoned cart recovery flows and generated $600 from a single message. They set up an abandoned cart reminder via SMS that customers could both reply back to, or click to head straight to their pre-loaded checkout. Nutsóla recovered 50% of checkouts left incomplete, and received replies from customers at a rate of 40%.

Metrics 📊
50%
Recovery rate
$19.68
Revenue per message
Top Tip 💡
Top Tip 💡
Top Tip 💡
Nutsóla drove 12x ROI with SMS abandoned carts.
Using:
Abandoned Carts
Try use-case

Overall Conclusion

Nutsóla build a direct channel to customers and increased ROI 12x

Nutsóla wanted to maintain a strong relationship with their customers at a time when in-person brand building wasn't possible. By creating a VIP group via SMS the brand was able to scale 1:1 connections with buyers and make them feel special as part of a VIP group. They were also able to increase their abandoned cart recovery 12x with just one message, earning back $600 in revenue in the process.

The Results 📊
50%
Abandoned cart recovery rate
$600
Revenue earned
12x
ROI
40%
Reply rate

By entering your email, you agree to receive marketing emails from Blueprint.