Automated message flows
Shameless Pets created a simple automated message flow for each step in the post-order customer journey. This included personalized messages for order confirmations, dispatch notifications, feedback messages, and reorder prompts. The brand customized each message with their unique tone of voice to build a closer customer relationship and drive long-term brand equity.
By using SMS, Shameless Pets were able to have a fast, colloquial conversation with their customers that email could never replicate. They were able to speak to buyers like a friend, and engage in the type of direct, 1:1 conversations that rarely take place between consumers and brands.