Publications
Work In Progress Podcast
Episode #
12

Heights Podcast ūü߆ From email newsletter to consumer wellness brand

Listen to our Height podcast with Co-Founder, Dan Murray-Serter. He joins us to explain how he built Heights from a newsletter into a multi-channel brand.

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57
 min listen

A conversation with...

Dan Murray Serter
Co-FOunder
,  
Heights

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

Welcome to our Heights podcast with Co-founder Dan Murray-Serter. In this episode we're discussing the rise of Heights - a brain health supplement merchant that built from a single email newsletter into a multi-channel consumer brand. Dan first shares how he hit upon the early inspiration behind Heights through his own experience of mental health [3.49].

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We then take a look at how the product itself was developed [18:51], and the importance of community in that process [32:28]. Dan tells us how he landed some top customer referrals, including Stephen Fry [38:00], before revealing plans for the brand’s future growth [46:20].

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Full transcript
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Join 2,000+ eCommerce Marketers who already have a head start

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‚ÄúBlueprint's newsletter is legit - whoever writes it is on fire, we love it.‚ÄĚ
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