Publications
Work In Progress Podcast
Episode #
8

Frank Body PodcastūüßīJess Hatzis on building a global eCommerce-first skincare brand from scratch

Our latest podcast episode features Frank Body Founder, Jess Hatzis who explains how the company used Instagram to launch a global coffee-based skincare.

‚Äą¬†¬∑‚Äą¬†
34
 min listen

A conversation with...

Jess Hatzis
CMO & Founder
,  
Frank Body

Hosted by...

Harvey Hodd
CEO & Co-Founder
,  
Blueprint

Summary

This Frank Body podcast episode of the Blueprint Work¬†In Progress series was recorded at our Transform¬†Commerce 2020 event. ‚Äć

We sat down with Jess Hatzis from Frank Body, who explains how the company used Instagram [5:15] to launch a global coffee-based skincare brand from a DTC foundation [6:37]. Jess shares her experience of founding a business whilst still holding down a full-time job and the $20 million sales explosion in the first 18 months followed [11:10]. 

We take a look at how Frank Body diversified its acquisition and marketing strategies in response to changes in the use of social media, and explore their approach to retention after initial success [18:55]. Jess also reveals the toughest challenge she’s faced as a female founder and the one thing she wishes she’d known before going into business [28:25].


Full transcript
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