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Join 2,000+ eCommerce Marketers who already have a head start

Get the hottest trends in eCommerce retention delivered straight to your inbox every month, including high level industry reports, the latest news, podcasts with top founders, strategy teardowns and SMS 'how to' guides.

Publications
        
April 14, 2022

5 ways to improve customer subscription management

Too much product, and a lack of subscription management knowledge often leads customers to churn. Learn more.

5
 min read
        
Article
Zell
Content Lead
,  
Blueprint

eCommerce Industry Reports

Demystifying eCommerce retention for modern DTC brands

Robi O'Cleirigh
     
16
 min read
        
Article

SMS marketing starter pack: 15 text message templates proven to increase eCommerce retention

Robi O'Cleirigh
     
18
 min read
        
Article

The essential cheat sheet for eCommerce Managers

Lizzie Davey
     
19
 min read
        
Article
Publications
        
April 7, 2022

8 of the best CX software options for 2022

5
 min read
        
Article

From Gorgias to Zendesk, discover the best customer experience software tools for 2022.

Komal Ahuja
eCommerce writer
,  
Blueprint
Publications
        
March 30, 2022

2022 Shopify Plus State of eCommerce Webinar Review

7
 min read
        
Article

From community building to smart segmentation, discover how to grow your Shopify eCommerce business in 2022 and beyond.

,  

Explore our publications...

Exploring why customers come back for more.

Breaking down eCommerce tech stacks and the engineering teams that build them.

The ins and outs of SMS - eCommerce's most powerful channel for two-way eCommerce conversations at scale.

Customer stories

Case studies

We’re proud of the results Blueprint drives alongside some of the world’s leading brands.

The Edit LDN

How The Edit LDN cut through the email noise with SMS

Days Brewing

How Days Brewing are building a community of superfans with 1:1 conversation via SMS

Browse all case studies

Podcast

Work in Progress

In-depth conversations with leading eCommerce brand builders.

Newest episode

Fireside chat 🔥 Is feedback a secret weapon in eCommerce?

Browse all episodes

Join 2,000+ eCommerce Marketers who already have a head start

Get the hottest trends in eCommerce retention delivered straight to your inbox every month, including high level industry reports, the latest news, podcasts with top founders, strategy teardowns and SMS 'how to' guides.

Case Studies

We’re proud of the results Blueprint drives alongside some of the world’s leading brands.

Browse all case studies
The Edit LDN

The Edit LDN is a resale market for limited edition sneakers and high-end streetwear. They use Blueprint to provide an end-to-end customer experience that drives revenue and long term loyalty.

Read more
Skout Organic

Skout Organic make plant-based snacks for a healthy lifestyle. They wanted to build a more direct and personal relationship with their eCommerce customers than what was possible with email.

Read more
Daring

Daring Foods are taking on the meat industry by with a plant-based alternative to chicken. They use Blueprint to offer a game-changing customer experience built on personal relationships with their audience.

Read more
Dash Drinks

Dash are a UK based beverage brand turning wonky fruit into sugar and sweetener-free drinks. They use Blueprint to drive conversion on product drops and abandoned cart flows.

Read more
Ghia

Ghia are reclaiming the word 'drinking' back from booze with their alcohol-free aperitif. On a mission to challenge the status quo, they looked to Blueprint to give their customers an experience they would never forget.

Read more
Latest
CX & Retention
Tech
SMS
Reports
Case Studies
Podcast
Publications
        
June 30, 2021

A brief history of conversational commerce

7
 min read
        
Article

How 2-way conversations are revolutionising how eCommerce brands do business - and not before time.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
June 14, 2021

Slash subscription churn with the power of conversations

4
 min read
        
Article

Cracking the long-term customer loyalty conundrum. Brands are looking to conversations to keep customers coming back for

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
May 20, 2021

Why are there so many DTC pet care brands?

3
 min read
        
Article

Furry friends are enjoying luxury treatment as merchants niche down.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
May 12, 2021

DTC food & beverage in a post-pandemic world

4
 min read
        
Article

Here's what to expect from direct brands as life slowly returns to normal.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
April 29, 2021

Ugly Drinks 💦 How we found our first 1000 customers

4
 min read
        
Article

From London shipping container to breaking the US - the Ugly Drinks story.

Lizzie Davey
eCommerce Writer
,  
Freelance
Publications
        
March 22, 2021

Dame 🩸 How we found our first 1000 customers

3
 min read
        
Article

Kickstarter campaigns and punchy PR spearheaded DAME’s early growth.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
April 14, 2022

5 ways to improve customer subscription management

5
 min read
        
Article

Too much product, and a lack of subscription management knowledge often leads customers to churn. Learn more.

Zell
Content Lead
,  
Blueprint
Publications
        
February 21, 2022

Ultimate guide to using SMS and text messages for customer service

7
 min read
        
Article

Discover the best ways to use SMS to provide rockstar customer service.

Lizzie Davey
eCommerce Writer
,  
Freelance
Publications
        
March 24, 2022

4 excellent examples of DTC subscription retention

4
 min read
        
Article

Learn how top eCommerce brands are building subscriber loyalty.

Lizzie Davey
eCommerce Writer
,  
Freelance
Publications
        
November 19, 2020

Maude: Building a brand challenging the stigma surrounding sexual wellness

4
 min read
        
Article

How Maude are building a brand in the sexual wellness category despite over 100 years of incumbent control and stigma.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
        
March 2, 2022

The ultimate guide to DTC customer service

7
 min read
        
Article

Fantastic customer experience is so crucial to the success of your DTC brand. Komal explains how you can nail yours.

Komal Ahuja
eCommerce writer
,  
Blueprint
Publications
        
January 14, 2022

7 top Australian Shopify Plus agencies reveal their retention tips for 2022

7
 min read
        
Article

ECommerce leaders share their top tips for boosting customer retention in the new year.

Harry Willis
Partnerships Lead
,  
Blueprint
Publications
Reports
        
September 30, 2021

Demystifying eCommerce retention for modern DTC brands

16
 min read
        
Article

We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention strategy.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
Reports
        
August 18, 2021

SMS marketing starter pack: 15 text message templates proven to increase eCommerce retention

18
 min read
        
Article

We breakdown how brands can integrate texts with existing email flows, best practices for creating content for SMS, alongside downloadable text message templates and real world examples from top brands to get you started today.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
Reports
        
July 15, 2021

The essential cheat sheet for eCommerce Managers

19
 min read
        
Article

With eCommerce moving at a lightning pace, it can be tough to keep on top of the latest trends and buzzwords. That’s why we’ve put together the essential cheat sheet for eCommerce Managers. Complete with 100 key definitions and detailed explanations, this guide is your one-stop glossary for all things trending in eCommerce today.

Lizzie Davey
eCommerce Writer
,  
Freelance
Publications
Reports
        
May 21, 2021

The Ultimate Guide to eCommerce Subscription

14
 min read
        
Article

By 2023, 75% of direct-to-consumer (DTC) brands will sell products via a subscription service, but consumers remain reluctant to commit to payment plans, quick to churn and susceptible to product overload. To find out how brands can capture this opportunity, we teamed up with Smartrr to bring you The Ultimate Guide to eCommerce Subscription.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
Reports
        
April 27, 2021

Top 100 Growth Tactics for DTC Brands

24
 min read
        
Article

We broke down the entire DTC journey to bring you 100 strategies proven to drive eCom growth. Find out how top brands, inc Brewdog, Huel, Daring, Asystem, Gymshark and Ugly Drinks are shooting for the stars 🚀

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
Reports
        
March 26, 2021

DTC Retention Toolkit with Kristen LaFrance

15
 min read
        
Article

In this free report, Blueprint brings you Kristen LaFrance's exclusive insights on the art of winning repeat customers for DTC brands. We share the hottest retention plays in eCommerce right now, real world examples from the best brands and top tips to kick off your own retention strategy.

Robi O'Cleirigh
Content Manager
,  
Blueprint
Publications
Case Studies
        
February 11, 2022

The Edit LDN

4
 min read
        
Case Study

How The Edit LDN cut through the email noise with SMS

Millie Pearson
Chief Operating Officer
,  
The Edit LDN
Publications
Case Studies
        
June 28, 2021

Skout Organic

2
 min read
        
Case Study

How Skout Organic increased SMS subscriber LTV by 67% and generated 38 x ROI on Blueprint

Mark Collis
Chief Snacking Officer
,  
Skout Organic
Publications
Case Studies
        
May 11, 2021

Daring

3
 min read
        
Case Study

How Daring Foods increased SMS subscriber LTV 71% with 2-way conversations

Donald Mendenhall
Senior Customer Experience Manager
,  
Daring
Publications
Case Studies
        
May 11, 2021

Dash Drinks

2
 min read
        
Case Study

Dash Drinks drove 12% conversion on a VIP product drop and generated 36 x ROI with Blueprint

Jamie Atkinson
Key eCommerce Executive
,  
Dash Drinks
Publications
Case Studies
        
March 8, 2021

Ghia

2
 min read
        
Case Study

How Ghia increased subscriber LTV by 32% with 2-way conversations via SMS

Melanie Masarin
Founder & CEO
,  
Ghia
Publications
Case Studies
        
February 19, 2021

Nutsóla

3
 min read
        
Case Study

How Nutsóla drove a 12x ROI in 30-days with 1:1 conversation via SMS

Adam Kukoff
CEO & Co-Founder
,  
Nutsóla
Publications
Podcast
        
March 3, 2022

Fireside chat 🔥 Is feedback a secret weapon in eCommerce?

Episode #
18
         
28
 min listen
        
Episode

Harvey Hodd (Blueprint Founder) and Harry Willis (Blueprint Partnerships Lead), join Adam Pearce (Blend Commerce) on stage at London's eCom Collab Club to explore the concept of feedback and how it can be used to hone your market position to customers and delight your agency partners.

Publications
Podcast
        
October 12, 2021

Live Roundtable Podcast 🎤 Demystifying eCommerce retention for modern DTC brands

Episode #
17
         
50
 min listen
        
Episode

Discover our DTC podcast with experts from Liquid Death, Olipop and Maude as they myth-bust eCommerce retention.

Publications
Podcast
        
June 22, 2021

Golde Podcast 🥥 Trinity Mouzon Wofford on building an omnichannel wellness brand

Episode #
16
         
22
 min listen
        
Episode

Discover our Golde podcast episode featuring Co-Founder Trinity Mouzon Woffard on how the brand diversified their audience by adding retail distribution to a DTC model.

Publications
Podcast
        
March 22, 2021

Patch Plants Podcast 🌿 Franky Athill on the challenges of selling live plants online

Episode #
15
         
16
 min listen
        
Episode

Our Patch Plants podcast episode with Franky Athill looks at how they disrupted the gardening industry with an eCommerce model.

Publications
Podcast
        
March 3, 2021

Pattern Brands Podcast 🎨 Emmett Shine on building brands through storytelling

Episode #
14
         
39
 min listen
        
Episode

Discover our Pattern Brands podcast. Former Gin Lane, now Pattern Brands founder Emmett Shine talks storytelling, community building and operating new brands Equal Parts & Open Spaces.

Publications
Podcast
        
January 26, 2021

Depop Podcast👗 Simon Beckerman on fuelling organic growth with a marketing flywheel

Episode #
13
         
46
 min listen
        
Episode

Discover our Depop podcast with Founder, Simon Beckerman. Simon shares how he turned an offline magazine into an app-based fashion marketplace for 18 million Gen Z users.

Annie Mitchell, Co-founder of Bottleshot profile photo
"11/10 would recommend. Blueprint seamlessly facilitates the delivery and reorder of our cold brew coffees."
Annie Mitchell
Co-Founder
,
Bottleshot

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